Blog needs to be written in an ethical form. The reason is because "Pen is mightier than sword" (Marcus 2009), whereby everything that is written not only to convey messages to the readers, it also build a "trust" to the readers. Hence, each words to be written must be in the language that is accepted by all.Besides, writing ethically is able to avoid defamation and copyright infringement. Pictures, phrases or words which adopted from other author and photographer have to be cited to prevent from being barred for copyright infringement. Thus,it is a need to understand the "Law of Defamation" to prevent from getting suit (Bautista 2009).
Other than rules and regulations, of course to attract more readers, blog has to be interesting. Words and pictures have to be relevant to the topic to avoid confusion and misinterpretation from the readers. Finally, the design of background and color must comfort readers' eyes to keep them follow the post.
Referencing:
Marcus, K 2009,"Ethical Writing: What you need to know", finaldraftcommunication.com, viewed 13th June 2010
<http://www.finaldraftcommunications.com/ethical-writing/>
Bautista, R Jr. 2009,"Defamation Laws for Bloggers: How to blog without fear of libel suits", suite101.com, viewed 13th June 2010
<http://law.suite101.com/article.cfm/defamation_laws_for_bloggers>


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